Shitty content marketing advice with Tess Ball
In this solo episode, we examine the top content marketing advice offered by Google. With 12 years of experience in the content marketing industry, working for both huge brands and small businesses, I break down the good, bad and downright shitty advice so that you know the truth about creating effective content.
I think that oftentimes the best advice comes in the form of a question, so I'd encourage you to ask yourself the following when creating your content marketing strategy:
At what scale are you trying to attract customers?
What is the value of the product or service you're offering?
What is your yearly marketing budget?
How do enjoy interacting with people?
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